MUSK & HUSTLE MUSK & HUSTLE MUSK & HUSTLE

Musk & Hustle (M&H) is a fragrance brand that hired Flitch to help them improve their website experience, overall brand identity, and digital strategy to attract new customers and incentivize them to become repeat customers. After completing a base level Only Brand™ with M&H, the direction for the brand was clear. Flitch created brand and marketing deliverables that would attract the customers they wanted and allow them to win in a very competitive space. The way for them to win was to be brutally honest about their products. This level of authenticity is rare in their industry and allows them to become the only choice for their customers and build a ravening fanbase for their brand.