SG MUSICAL THEATER SG MUSICAL THEATER SG MUSICAL THEATER
Exceptional Theater, Exceptional Value
St George Musical Theater (SGMT) enlisted the help of Flitch to refresh their brand identity and create consistent marketing deliverables that stayed on brand. SGMT was having growing pains and needed a partner branding and creative agency to help them on a weekly basis. After several brand strategy meetings, Flitch determined the best course of action would be to refresh the brand identity while retaining the good and recognizable features from the old brand. Flitch produces fresh marketing content for each show. Their creative partnership with Flitch has helped them sell out shows, attract generous donors, and approve plans to construct a brand new theater in downtown St George, Utah.
In-the-round presentations of timeless classics and newer, instant classics that are sure to delight everyone in the family.
St George Musical Theater (SGMT) hired Flitch to level up their brand identity. The logo, graphic design, and marketing materials did not reflect the quality of the theater and it was costing them money from potential patrons and also donors. They had a long term goal of eventually building a new theater in St George, and their brand identity was a hindrance to their growth.BRAND STRATEGY
Positioning SG Musical Theater For Victory
SGMT sat down with Flitch to discover what really mattered for their brand. It was determined that they needed a visual identity overhaul because the brand looked dated and didn’t reflect the innovative approach SGMT was taking to theater in the round. This included an overhaul of every asset from the website, marketing materials, video production and photography, to the way patrons were able to purchase tickets. The entire process was streamlined and improved.
CREATIVE
St George Musical Theater (SGMT) hired Flitch to level up their brand identity. The logo, graphic design, and marketing materials did not reflect the quality of the theater and it was costing them money from potential patrons and also donors. They had a long term goal of eventually building a new theater in St George, and their brand identity was a hindrance to their growth.
PHOTOGRAPHY
We are front and center at their events to photograph the actors and actresses while performing. Capturing every emotion and excitement each new performance has to offer. These photographs can be used for branding, marketing, personal, and other uses for SGMT. Our photographers are able to capture high-quality photos even in low light and fast-paced action.
VIDEO
We attend St. George Musical Theater’s products and video their performances. SGMT are able to use our video products to create a promotional video on all social media platforms and for their own advertisement.
We have designed flyers, and show/promotion posters for St. George Musical Theater. Our designer has a unique ability to create beautiful eye-catching designs no matter the genre. Delivering a print-ready design that we or our clients are able to print.
WEB
We created St. George Musical Theater’s website using WordPress. Creating custom themes and plugins allows them to control their own content, promote and market each upcoming event, and sell tickets online. Using our multistep processes we are able to meet the St. George Musical Theater’s need to create a custom design that matches their brand and create custom features to fulfill the wants they need for their clients. We also implemented SEO to help the website gain traffic through search engines.
MARKETING
Using Our Collective Brainpower
There was a lot at stake and a lot of pressure to hire the right creative agency. Flitch offered 3 main things to SGMT that were unmatched by competitors. First, they offered a quick turnaround. In the Theater business there is a lot of immediacy and urgency. Second, Flitch maintains a high standard for deliverables and a high degree of creativity. Third is the intimate relationship Flitch offers to the businesses and brands they work with. They are open, flexible, and fun to collaborate with.
